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The Google-Mart Economy

Page history last edited by PBworks 12 years, 9 months ago

Look at Google

Look at Wal-Mart

 

The Google-Mart Economy is a business environment defined by

(1) an expectation of total informational transparency and accessibility and

(2) a requirement for flawless logistics and operations.

Named for Google and Wal-Mart (c)Josefowicz Associates, LLC

 

The two key principles of the Google-Mart Economy (GME) are:

1.Instantly Accessible Information (IAI)

2.Real-Time Response (RTR)

 

The GME is hyper-capitalism in a market that is becoming more efficient. With real time feedback and a transparent market for products and services, the consumer's power continues to increase.

 

In the GME, ease of purchase, appropriate quality of product and timely delivering are the defensible advantages. Organizations that can save their employees and customers time (by doing things faster, or by making things easier) will thrive. Those that cannot will wither.

 

Since Google and Wal-Mart are at the leading edge of changes in the infrastructure, looking at what they are doing can be a useful lens to understand what is happening .

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