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Team Awesome

Page history last edited by Michael J 13 years, 2 months ago

Team Awesome:







MJ's notes from presentation:

Repositioning of clothing boutique in New Jersey.


First response at getting in touch with customer. It became clear that client did not know what she wanted. The owner was "all over the place". Hilary's line "was everyone's wearing this stuff in the city.." Good description of the store and customer experience. It's a totally word of mouth business. More convenient that going to the mall. The idea is to target the kids and they take mom to the store.

Hillary's prices higher than Bloomingdale..but in this market people are willing to pay for the convenience. Mom can go to the stores, while the kid spends money at the store...

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