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OnetoOne Marketing

Page history last edited by PBworks 13 years, 1 month ago

Marshall Mermell mmermell@marketingworksnow.com



PIMS study



The PIMS (Profit Impact of Market Strategy) of the Strategic Planning Institute is a large scale study designed to measure the relationship between business actions and business results. The project was initiated and developed at the General Electric Co. from the mid-1960s and expanded upon at the Management Science Institute at Harvard in the early 1970s; since 1975 The Strategic Planning Institute has continued the development and application of the PIMS research.


The comprehensive profiles of over 3,000 strategic experiences constitute this unique data pool. The items of information were collected by PIMS' trained professionals working directly with participating companies to assure data integrity. The data covers the important characteristics of the market environment, the state of competition, the strategy pursued by each business and the results obtained. For more on data collection click here.


the link



Who about product design?


A danish school that teachers product process management

International Business Academy in Denmark

the link




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