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Communication Arts

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How to do it


Arts and Communication


Standard 1. Understands the principles, processes, and products associated with arts and communication media

Level IV Grade: 9-12

1. Knows skills and techniques used in the commercial arts (e.g., basic drawings, basic design, lettering, typography, layout and design, mechanics, printmaking, illustration, interior decorating, fashion design and display, photography, sign painting, portfolio, graphic design, technical drawing, screen printing, commercial photography)

2. Understands how the elements, materials, technologies, artistic processes (e.g., imagination, craftsmanship) and organizational principles (e.g. unity and variety, repetition and contrast) are used in similar and distinctive ways in various art forms

3. Knows specific techniques and skills used in different art forms (e.g., dance structures and forms; script analysis, casting techniques, staging procedures, set design and construction, and theatre management in theatre; precision movement and controlled tone quality used in musical performance; the principles of design used in visual art)

4. Uses production concepts and techniques (e.g., auditioning, directing, producing, scheduling) for various media (e.g., theatre, film, television, electronic media)

5. Knows techniques used to publish printed media (e.g., techniques for various journalistic products such as advertisements, newspapers, magazines; components of publication including reporting, writing, headlines, captions, and photography)

6. Knows skills used in electronic communications (e.g., producing audio recordings and broadcasts, producing video recordings and motion pictures)

Standard 2. Knows and applies appropriate criteria to arts and communication products

Level IV Grade: 9-12

1. Knows and use the terminology of evaluation to make judgements about different art forms (e.g., musical and theatrical performances, works of art)

2. Understands the process of critiquing one’s own work and the work of others (e.g., making choices, forming judgments, expressing preferences based on personal and art criticism criteria)

3. Knows ways in which to evaluate the sincerity and credibility of various media messages and productions (e.g., detect gender and ethnic bias; compare print and non-print versions of the same story, assess facts of news media for completeness, bias, accuracy and relevance; detect emotional appeals and propaganda devices; evaluating ad campaigns for various products)

4. Knows specific criteria used to make informed, critical evaluations of the quality and effectiveness of the visual and performing arts (e.g., the importance of unity or variety, consistency, and use of resources in music; specific criteria used in analyzing the quality of scripts, acting, design, and direction in theatre; the importance of tone, blend, and balance in vocal performance)

5. Knows and applies criteria to evaluate industrial arts products (e.g., design craftsmanship, function, and aesthetic qualities)

6. Understands the possible artistic merit of visual forms that are not classified as works of art (e.g., applying criteria used in judging artworks to evaluate common man-made and natural objects)

7. Uses criteria and judgment to determine the differences between the artist’s intent and public interpretation

8. Critiques art works in terms of the historical and cultural context in which they were created (e.g., critiquing the musical compositions of Mozart in terms of other musical compositions of the Classic era)


Standard 3. Uses critical and creative thinking in various arts and communication settings

Level IV Grade: 9-12

1. Understands specific principles and techniques used to solve problems in various art forms (e.g., using the elements of art and principles of design to solve specific art problems; using the design process to address design problems; using the elements of music and theory to resolve problems associated with music composition)

2. Understands that art is created and revised according to artistic decisions

3. Uses personal experiences to create original artistic, musical, and dramatic products (e.g., composing music in distinct styles for voice and instruments; improvising harmonizing parts, rhythmic and melodic variation; constructing original scripts; creating different types of visual arts including jewelry, ceramics, sculpture, drawings, and paintings)

4. Understands the importance of practice in the arts (e.g., its role in improvement of skills; how practice contributes to how well a person learns; how practice makes some skills automatic)

5. Understands the role of criticism and revision in the arts and communication

6. Understands techniques used when engaging in personal and organizational risk-taking in different arts and communication settings (e.g., weighing risks in decision-making and problem-solving; selecting appropriate courses of action; achieving personal goals)

7. Understands how personal experience can influence interpretations of different art forms

8. Knows ways in which different sources are used to produce art forms (e.g., personal experiences, thoughts, and feelings; real and imaginary sources; nature and the constructed environment; experimentation; events; the human senses of sight, hearing, smell, touch, and taste)


Standard 4. Understands ways in which the human experience is transmitted and reflected in the arts and communication

Level IV Grade: 9-12

1. Knows ways in which different art forms communicate universal concepts (e.g., how love, birth, death, truth, and fear are communicated in the visual arts; how theatre can reveal universal concepts) throughout time and across cultures

2. Knows ways in which different art forms evoke emotional responses (e.g., how musical styles evoke emotions such as sorrow, love, joy, anger, and pride; ways that works of art evoke emotions through the use of selected media, techniques, and processes)

3. Understands how the communication of ideas relates to the media, techniques, and processes one uses in various art forms

4. Knows ways in which various media forms throughout history (e.g., broadsheets, photography, newspapers, news broadcasts) have reflected or conveyed human events

Standard 5. Knows a range of arts and communication works from various historical and cultural periods

Level IV Grade: 9-12

1. Knows the cultural and historical context of various art forms (e.g., events during the stylistic movements in theatre, including realism, romanticism, absurdism, Greek, Roman, English Renaissance, contemporary, and modern; events from major periods associated with music, including Renaissance, Baroque, Classic, Romantic, contemporary; the role of dance in the development of different cultures)

2. Understands the relationship between a given culture and its artistic forms (e.g., ways in which culture influences the content and production values of theatre, television, and film; social, cultural, ecological, economic, religious, and political conditions that influence the function, meaning, and execution of works of art; ways in which recognized artists recorded, affected, or influenced change in a historical, cultural, or religious context)

3. Understands diverse cultural contributions to American art forms (e.g., sources of American music genres including blues, swing, gospel; the influence of other cultures on American visual artists)

4. Knows the cross-cultural relationships among art objects, motifs, designs, and themes of separate societies (e.g., treatment of similar themes in drama of different genres and styles from various cultures and historical periods)

5. Knows art forms that reflect cultural elements of the local community (e.g., folk art, utilitarian objects, community environment (landscape and architecture), works of local professional artists and craftsmen)

6. Knows similarities and differences among the lives, works, and influence of representative individuals in various art forms from different cultures and historical periods (e.g., composers in music, artists, dancers, actors and actresses)

7. Knows forms of communication media from different historical periods (e.g., print and non-print media forms such as broadsheets, newspapers, radio broadcasts, television news broadscasts, the Internet; forms of entertainment such as radio shows, movies, television shows, music videos)


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